Privacy policy
Applicability
This BikeFlip Privacy Statement is effective for the collection, use, and other forms of processing of personal data by BikeFlip (“BikeFlip B.V.”) in connection with our services, BikeFlip brand products, and this website.
Who is responsible for processing your personal data?
BikeFlip B.V. (Industrieweg 34-15, Maarssen, Netherlands) is responsible for all collection and processing of your personal data in connection with the BikeFlip brand products, services, and websites.
Why do we collect your personal data?
If you choose to register your personal data, contact us, or visit our websites, we collect some personal data from you. We may process this personal data for the following purposes:
1. To communicate with you in a personalized way or inform you about BikeFlip brand products and/or services;
2. To provide customer service, including services related to purchasing services and/or products, fulfilling warranty obligations and product recalls for our services and those of affiliated companies, and handling complaints and requests for information;
3. To process your purchase of BikeFlip brand products, including financial and logistical handling;
4. To process your BikeFlip account;
5. To process your participation in contests, promotions, surveys, or website features;
6. To conduct market research and improve our business operations, services, and BikeFlip brand products;
7. To perform statistical analyses and report on them;
8. To provide Internet services;
9. To communicate with stakeholders and offer a loyalty program;
10. To provide app functionalities, including sending relevant commercial messages;
11. To communicate future promotional and marketing information with you, including purposes for direct marketing and retargeting;
12. To comply with our legal responsibilities, resolve disputes, and enforce our agreements.
Which personal data do we collect?
The exact data we collect depends on what you use and how you use it. Generally, we collect and use three categories of data:
Data you provide:This includes data you enter when you visit our websites or use our products or services. For example, your name, address, place of residence, gender, email address, phone number, age, birth date, BikeFlip products you've purchased, the account name and passwords you create, bank details for paying for BikeFlip products, etc.
Data collected through sensors:Many products are equipped with one or more sensors or use the sensors of the devices on which the products are run. Examples of sensors include GPS receivers, Wi-Fi or Bluetooth receivers, a camera, and touchscreens. In accordance with the purposes, the data collected about you and the devices used are sent to BikeFlip B.V. and other external parties who need the data to provide the agreed services to BikeFlip B.V.
Metadata:This includes data that is collected or automatically generated while you use BikeFlip websites, products, or services. Metadata is often collected or generated when you use a computer device or when you send data over a computer network, such as the internet. This data includes data used in the user interface and during other device activities, as well as IP addresses, unique device IDs, MAC addresses of Wi-Fi and Bluetooth devices, cookies, and data from computer activities.
More:
BikeFlip also engages third parties such as Google for analyzing data about your website use and for personalizing the website and communication, and displaying relevant offers and advertisements. BikeFlip does not send data such as name, address, email address, or other directly identifying data to these parties for these purposes. Google may receive personal data about you by collecting it with cookies. You can also find more information on how and why the collection of personal data with cookies by Google is done on Google’s Privacy & Terms site.
How do we collect your personal data?
Below is indicated per method which category of personal data we collect and for what purposes we use these:
| Method of collection | Categories of personal data collected | Purposes of use of personal data |
| Subscribe to the newsletter |
|
The purposes described above: 1, 2, 6, 7, 8, 11, 12 en 13 |
| Customer service contact form |
|
The purposes described above: 1, 2, 6, 7, 8, 11, 12 en 13 |
| Create a BikeFlip account |
|
The purposes described above: 1, 2, 4, 6, 7, 8, 9, 11, 12 en 13 |
| Register a BikeFlip brand product |
|
The purposes described above: 1, 2, 3, 6, 7, 8, 9, 11, 12 en 13 |
| Purchase BikeFlip products via the website |
|
The purposes described above: 1, 2, 3, 6, 7, 8, 9, 11, 12 en 13 |
| Participate in a promotion, event, contest, or online forum |
|
The purposes described above: 1, 5, 6, 7, 8, 11, 12 en 13 |
| Visit our websites (cookies) |
NB: see the BikeFlip Cookie Policy for further details |
The purposes described above: 6, 7, 8, 11, 12, en 13 |
| Log in via social media on our websites |
NB: we never gain access to your account but only see your account name and the messages you post. |
The purposes described above: 1, 6, 7, 8, 11, 12 en 13 |
| Use of the app |
NB: you will be additionally informed about this in the privacy statement at the time of installing the app |
The purposes described above: 1, 2, 6, 7, 8, 10, 11, 12 en 13 |
If you choose to register your personal data in one of the above ways and explicitly consent or visit our websites and accept the cookies, you authorize BikeFlip B.V. and its suppliers to collect, store, use, disclose for legal purposes, and otherwise process your personal data in accordance with the purposes described above.
If you have given consent for the processing of your personal data, you have the right to withdraw that consent at any time.
How do we share or transfer your personal data?
BikeFlip B.V. may also share your personal data with external parties to carry out certain activities on behalf of BikeFlip B.V. BikeFlip B.V. requires that these external parties process and protect your personal data carefully. Other than described in this Privacy Statement, BikeFlip B.V. will not sell, rent, lease, or offer your personal data to external parties to use your personal data for their own purposes.
BikeFlip B.V. may sell (a part of) a business to another company. If such a business is related to BikeFlip, such a transfer of ownership may include the transfer of your personal data to the new owner.
We will only disclose your personal data if it is permitted or authorized by law, necessary for preventing or combating fraud, necessary for dispute resolution, or necessary for any other legitimate need that outweighs your privacy interests in the circumstances, such as the security of our business and the safety of our staff.
How do we protect your personal data?
BikeFlip B.V. will take appropriate technical and organizational security measures against loss or unlawful processing of your personal data. This may include the use of secure registration forms, encryption of data, and restricted access to your personal data.
Certain countries do not have an adequate level of protection for personal data. However, you can trust that BikeFlip B.V. will take appropriate security measures regarding the confidentiality and access to your data.
How long do we keep your personal data?
After you have made use of the opt-out option or deleted your account, your personal data will be deleted within a reasonable period. We have a retention policy for this and only keep the personal data that is necessary for compliance with legal obligations, dispute resolution, and enforcement of our agreements.
Cookies, web beacons, and similar techniques
If you visit or use our websites, services, applications, communication services (such as email), and tools, we may use cookies, web beacons, and other similar technologies to store information to provide you with a better, faster, and safer browsing experience.
Please refer to the BikeFlip Cookie Policy for an explanation of cookies, web beacons, and similar technologies, how we use them, and how you can control them.
Children
We recommend that parents take an active role in monitoring their children's online activity under the age of 16. BikeFlip B.V. will not attempt to collect personal data from children and will not knowingly communicate with children. However, if we need to communicate with a child, we will give parents or legal guardians the opportunity to consent before using the child's personal data, unless we are only answering a question or wish from a child.
Policy changes
We may change this BikeFlip Privacy Statement from time to time. We will inform you about changes in our Privacy Statement but also recommend that you regularly consult this Privacy Statement. This Privacy Statement was last modified on September 23, 2020.
Your rights
Furthermore, you can request insight into your stored personal data, its origin, and to whom or what entities that data is provided, and for what purpose it is stored at any time. You also have the right to request rectification, blocking, and/or deletion of your data. To do so, you can contact the email address listed below.
Questions and feedback
Send your questions and comments about privacy to privacy@bikeflip.nl
